About Us

Do you remember that moment when you realized life was different? Time was flying by in a blink of an eye? And now you were here, wherever that may be. I do. And so did my friend and fellow mom, Allison. Her moment inspired her to start Wear It Out Loud, LLC. So...when she decided to sell her company to me, we talked about my moment. 

I was shopping with my 7yr old daughter and 18 month old son. All I wanted was to buy a box of detergent. But my son had his own ideas. He decided he wanted to rearrange items from aisle to aisle. I was determined to keep going.... because how hard could it be to get one box of detergent? My daughter attempted to put things back only to have my son start screaming at the top of his lungs. At that point, I realized my simple task was going to turn into a much bigger ordeal. I decided to pick him up and head towards the exit. As I took the walk of shame (which is now much different than in our college days), I received looks of disapproval. I knew what they were thinking, that I could not control my child. All I was thinking was that I needed a sign on my shirt stating "I do have control, most days." Just not that day! 

So, that was my "moment." Life is different now. Simple tasks just aren't that simple anymore. And just like Allison, I also want to remind all women that they are not alone. Whether you're experiencing your first day at college, you have that first flat tire, or your child is throwing a tantrum in the middle of a store.... That we all have those days! And that the best therapy is laughter, a night out with your girlfriends, or a hug from that child that just screamed all through the store! 

With that said, I hope that our vintage inspired apparel for women and children inspires you and everyone you encounter to Live, Laugh and Love Out Loud every chance you get.

Love & Laughter,
Kat